I am very excited to announce the first installment of one of the most dynamic aspects of this project. Gothic Funk Press has finished producing the first of several promotional videos for this novel. It features text from Hungry Rats, includes a new song by Richard Whaling, stars Emily Perkins-Harbin as Meredith Malady, and was shot by Forge 22 and myself.
This video is to act exactly like a movie preview: by giving viewers a compelling glimpse of the story it encourages them to take a closer look, and hopefully to order the book. The video is an example of “viral marketing.” Viral marketing is a strategy that uses new technology in combination with the oldest form of advertising: word-of-mouth. If enough people are excited about Hungry Rats, and spread the word, the project builds buzz. This can more than compensate for our limited budget, but I can’t do it without your involvement. I repeat: I can’t do it without your involvement!
Please do all or any of the following to help share Hungry Rats far and wide.
1. Watch the video, and give it a five star rating! Leave comments. You can watch the video here: http://www.youtube.com/watch?v=ZoEaYl45z7E
2. Use the buttons at the bottom of the YouTube screen to share the video by email, Facebook, Twitter, or other networks.
3. You can also embed the video on your blog or website by posting the “embed” code from the YouTube page.
4. Many people forward emails to friends and family, so share the Hungry Rats videos with these people!
5. Overall, these videos are of central importance to marketing the novel… They are our best chance we have to increase excitement in the novel, and so a few enthusiastic emails and postings can make just as much of a difference as a donation. If you like the video, please consider sharing it with everyone you know, and encourage recipients to pass it down the chain.
Thank you for all of your help!
Connor Coyne